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Sales & Marketing

Capture more market share

Sell More...Worry Less. It's time to think differently about how you will achieve real market share growth.

It's never been more important for your sales and marketing investment to bring you a corresponding return, and at a faster pace than ever before. You need to focus your sales channel on "Selling Up". Promoting new products, with higher end options and upgrades is more important than ever before. Close more deals and keep the importers at bay by providing world class, mass-customization with just a click of a button.

Provide your dealers/builders/sales team with innovative sales and estimating tools to make their jobs easier and to increase sales. You want to enhance your sales effort by providing them the sales tools they need to do their job more effectively. Our industry-leading sales presentation tools help the customer improve their view of the design concept. These simple, easy to use sales tools provide immediate and accurate feedback to stay within budget. Add your finely tuned manufacturer data-catalog and the possibilities are endless. Manage the sales process, use best in class sales tools and close more orders.

Marketing Strategy

You want to grow in market share, increase revenues and do it quickly. We help you to determine the most effective plan for ramping up your sales process and achieving market share improvements as quickly as possible. With your input, we’ll design a strategic direction for your sales effort that unites industry-proven talent and processes with company-specific sales accelerators.

The services we provide in helping you develop an effective sales strategy include:

Discovering and analyzing your potential markets and competitive landscape. This allows you to target the most promising industries and sectors.

Developing and enhancing the way your company positions itself in the marketplace. We’ll help craft highly positive positioning statements. This message will address your target markets’ most important priorities. We’ll make sure they also accurately reflect your competencies, capabilities and the features offered by your products and/or services.

Determining the most resource-efficient options for delivering your organization’s message to these markets. We’ll explore whether using sales, business development, marketing, public relations efforts or other channels best serves your strategic objectives.

Determining a pricing structure that brings you the best margins possible ... and accelerates your ability to generate revenue.

Create a new and effective marketing message.

Evaluate and make recommendations for, new marketing materials so as to provide a consistent message. This to include a variety of media, including but not limited to advertising, press releases, publish white papers, etc.

Evaluate and implement various methods for generating new prospective sales leads.

Implement a new sales methodology and train new sales personnel in order to gain a consistent message.

Develop an effective sales presentation and train sales personnel on how to use it.

Emphasis on managing the process for sales.

Sales Training

The Safe Passage Sales Training provides essential tools and methodologies to clients developing a strategic change in their sales approach. Many of the sales related books you pick up today are filled with motivational, short term baggage and lack real substance to help you learn how to sell. Our sales training provides effective, proven methods for improving sales skills and learning how to close deals more effectively.

Sales Channel Development

The Safe Passage Consulting Sales Channel Development Plan provides essential information to clients developing a strategic change in their sales and distribution channel. A Sales and Marketing Plan is developed specifically for each client. This is an important aspect for the client, as it helps to provide clear understanding of what Safe Passage Consulting will provide and helps to make sure that this is in alignment with the client’s expectations.

Within this plan, we will identify objectives for the channel that mesh with business goals; determine the best type of channel that can effectively sell and support your products; identify, set up and manage distribution channel sales; educate, train channel on how to effectively sell your products in the marketplace; create sound account plans for each channel partner, with scheduled follow up; provide assistance with distribution channel strategy and implementation.

Top 10 Reasons to Utilize Channel Sales:

  1. Reduce and control operating expense.
  2. Get closer to the customer, especially in smaller markets.
  3. Increase speed to market.
  4. Utilize local channel partners marketing expertise. Combine lead generation with other products and services they may already offer in the same market segment.
  5. Improve quality.
  6. Gain access to world-class capabilities.
  7. Access resources unavailable internally.
  8. Accelerate efforts and their resultant benefits.
  9. Ease the difficulty of managing or controlling internal functions.
  10. Free up capital

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